3 ESSENTIAL MARKETING TIPS FOR SPECIAL NEEDS BUSINESSES

 

Some people just don't like change.

But as Darwin said, "It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change."

One thing we've noticed since our launch in 2016 is that some people (not all and definitely not you of course :) that serve the special needs community still function like it's 1999. Or 1959. Kidding not kidding.

As marketers, we get it. It's hard to know where to play these days, there are just so. many. options.

To assist, here are the things we think you should look at first:

  • Your logo.

Be honest. Does your logo look like clip art? Does it include a pointy arm person? You know the one we mean - these guys...

image

If your logo includes anything that looks remotely like this then yes, you need to redo it. The reason is, and we don't mince words at NeedQuest, it looks amateurish.

We can't tell you how many educators, therapists and doctors we have met who spent years in school to become experts, only to have their logo look like it was created by an eighth grader in technology class.

You cannot use clip art and look like the pro that you are. Repeat after us - Design matters. Design matters. Design matters.

Hit us up if you need some good logo designers. We know plenty.

  • Your Flyers. Please stop posting 8 1/2 x 11 flyers with tons of text to advertise your event or class. Times have changed. If you post your flyer on Facebook and no one Likes or Shares it, it's because Facebook only showed it to 2 people because a) it was too text heavy and b) it was too text heavy.

Instead, use the free design program Canva to create images and text that make you look like a total pro.

  • Your website. This is a tough one because it's not a quick fix. However, your website should look as polished and professional as you are. If you last updated your website in 2002 then yes, it's time for an upgrade. One way to save costs is to use Wix or Squarespace. You would be surprised at how robust some of their templates are, and unless your website is your business, it should really be nothing more than a glorified calling card.

Want to learn more? Register for one of our networking events! As we get further into the fall, we will be bringing in marketing experts to speak on all the marketing topics. We can't wait to meet you!

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