3 ESSENTIAL MARKETING TIPS FOR SPECIAL NEEDS BUSINESSES
Some people just don't like change.
But as Darwin said, "It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change."
One thing we've noticed since our launch in 2016 is that some people (not all and definitely not you of course :) that serve the special needs community still function like it's 1999. Or 1959. Kidding not kidding.
As marketers, we get it. It's hard to know where to play these days, there are just so. many. options.
To assist, here are the things we think you should look at first:
Be honest. Does your logo look like clip art? Does it include a pointy arm person? You know the one we mean - these guys...